Hipanema

Hipanema began in 2011 on Ipanema beach in Rio de Janeiro, where two Parisian friends, Delphine and Jenny, fell for Brazil’s traditional lucky Bahia bracelets — then went home and reimagined them with a magnetic clasp. The result became such a phenomenon in France that people started calling any bracelet in the style “a Hipanema,” whether it was theirs or not. Born from a love of travel, colour, and natural beauty, Hipanema pieces capture the joy of summer — bold colours, natural materials, and an effortless energy that travels with you everywhere. Discover the full Hipanema collection at Andreakou Concept Store in Piraeus, Greece.

Why You’ll Love Hipanema

• The iconic French bracelet that became a household name, straight from the beaches of Rio to the streets of Paris.
• Handcrafted from natural materials with bold, beautiful colours.
• Stackable styles that mix, match, and layer beautifully.
• Necklaces, bracelets, earrings, and accessories for a complete summer jewellery wardrobe.
• The perfect summer accessory — from the beaches of Greece to the streets of Paris.

Perfect For

• Women who love jewellery that tells a story of travel, colour, and joie de vivre.
• Beach holidays, island hopping, and Mediterranean summer living in Greece.
• Layering and stacking for a rich, personalised jewellery look.
• A beautiful, meaningful gift that captures the spirit of summer.

Styling Tips

• Stack multiple Hipanema bracelets in complementary colours for a rich, layered wrist look.
• Pair a Hipanema necklace with a simple summer dress for an effortlessly chic, sun-kissed look.
• Mix Hipanema’s vibrant pieces with simple gold basics — the colour and texture add warmth and soul.
• Wear a single bold Hipanema piece as the focal point of a minimal, understated outfit.

Care & Quality

• Handcrafted from natural materials, threads, and premium metals selected for beauty and character.
• Remove before swimming, showering, or applying perfume and skincare to preserve colour and materials.
• Store separately in a soft pouch to prevent tangling and protect delicate natural materials.
• Keep away from prolonged direct sunlight to maintain the vibrancy of colours and threads.

Shop the full Hipanema collection in-store at Andreakou Concept Store, Piraeus, or online with delivery across Greece and Europe.